Experience
Journeys designed, not assumed
Employee journey mapping, EVP, and total rewards communications grounded in listening data and workforce segmentation — so programs land with the people they were built for.
Employee experience that drives business performance.
I’m Andrea — an employee experience, employer brand, and Marketing transformation executive with 25 years turning people strategy into measurable gains in revenue, retention, adoption, and organizational performance.
- 25 yrs
- Leading HR, benefits & engagement
- 3X
- Growth supported at scale
- 10
- Executive roles across HR tech
“A rare executive who connects culture to the P&L.”
Three-year company growth
$30M → $150M
Globalization Partners
Selected executive & advisory experience
Edenred USAisolvedEnboarderPareto HealthGlobalization PartnersPersonify HealthThermo Fisher ScientificWorkhuman
The record
Outcomes boards and CEOs actually care about.
$20M → $50M
Revenue growth in two years as CMO at Pareto Health
6X
Company growth supported at Globalization Partners, $30M to $150M
3x
Increase in marketing-sourced pipeline at Enboarder
40%
Growth in partner-sourced revenue at isolved
The approach
Three pillars. One outcome: a workforce that performs and stays.
Employee experience only compounds when program design, narrative, and measurement work as one system. I bring that operating model to the executive team, the HR function, and the managers who carry it day to day.
Adoption
HR technology people actually use
Change readiness, manager enablement, and employee-centered rollout plans that convert HR platform investment into participation, not shelfware.
Proof
Measured like a business function
Executive dashboards tracking engagement, participation, retention, and revenue impact — the metrics that keep people strategy funded.
Case studies
Proof, not promises.
Employee onboarding · Enboarder
Repositioned a point solution into an employee experience platform
Unified go-to-market around the employee lifecycle — connecting onboarding, engagement, and experience — and built account-based programs across four vertical markets.
Result
80% of pipeline · 3x marketing-sourced growth
Employee benefits · Pareto Health
Built the market engine for a mid-market benefits leader
Led brand, demand, and consultant engagement strategy, and stood up an inside-sales organization to reach benefits consultants and employers at scale.
Result
$20M → $50M in two years · 97% CSAT
Global workforce · Globalization Partners
Scaled a global workforce narrative from $30M to $150M
Owned global marketing strategy, brand architecture, and business development for employers navigating international hiring and distributed-workforce complexity.
Result
6X growth · 135% more opportunities
Leadership philosophy
Strategy with heart. Teams that stay.
The people I've led describe the same thing: a leader who turns strategy into clarity, gives credit generously, and builds cultures where recognition is routine rather than ceremonial. I lead with candor, curiosity, and appreciation — because engagement programs only work when the leadership behind them is genuine.
Read the endorsementsExperience
Roles & achievements
December 2025 – Present
VP Marketing and Experience, Edenred USA
Lead U.S. brand, market engagement, and communications strategy for employee benefits and engagement solutions, translating complex benefit concepts into clear, relevant value for employer and employee audiences.
January 2024 – December 2025
Vice President, Partner Marketing, isolved
Led channel and partner strategy across referrals, resellers, and marketplace partners for a human capital management organization.
- Created the operational framework for partner relationship management, establishing clearer governance, stakeholder alignment, communications, and accountability.
- Drove 40% growth in FY2024/FY2025 partner-sourced revenue through improved partner strategy, activation, enablement, and joint operating plans.
- Developed strategic partnerships that contributed to 20% revenue growth.
- Launched the Connect for Partners conference, generating $1.2M in revenue while strengthening partner engagement and community participation.
January 2022 – January 2024
Chief Marketing Officer, Enboarder
Led marketing and business-development functions for an employee onboarding and experience platform. Unified go-to-market teams around an employee-lifecycle strategy connecting onboarding, engagement, and employee experience.
- Repositioned the company from an onboarding point solution to a full employee engagement solution for HR.
- Developed a multi-channel engagement strategy that generated 80% of total pipeline and drove a 3x increase in marketing-sourced pipeline.
- Introduced account-based strategies across four vertical markets, supporting 20% growth through audience segmentation and persona-based communications.
- Built an executive dashboard tracking ARR, investment, conversion, and performance metrics.
January 2020 – January 2022
Chief Marketing Officer, Pareto Health
Led market strategy, brand, demand, and business growth for a benefits organization serving benefits consultants and mid-sized employers.
- Increased revenue from $20M to $50M in two years through stronger market positioning, stakeholder engagement, and growth execution.
- Built a new brand and communications strategy across digital, brand, consultant, and external partner channels.
- Built an inside-sales organization that drove a 120% increase in leads and generated $14M in revenue in 2021.
- Achieved a 97% customer satisfaction rating in 2021 through a more customer-centered operating focus.
January 2017 – January 2020
Senior Vice President, Global Marketing & Business Development, Globalization Partners
Led global marketing strategy, business development, pipeline generation, and go-to-market planning for a global workforce and employment organization.
- Supported 600% company growth, from $30M to $150M, over three years by leading global strategy, market expansion, and cross-functional growth execution.
- Increased sales opportunities by 135% by building and guiding a high-performing global marketing team.
- Designed a global brand strategy encompassing product architecture, influencer mapping, audience insight, and brand messaging.
- Developed a global workforce narrative for employers navigating international hiring, employment complexity, and distributed-workforce needs.
Early Career Experience
Personify Health
Vice President Marketing and Communications
2014 – 2017
Thermo Fisher Scientific
Senior Director, Global Marketing & Customer Insight
2012 – 2014
Workhuman
Senior Director, Global Marketing Communications
2007 – 2011
SumTotal Systems
Director, Marketing Communications
2005 – 2007
Core expertise
- Employee Experience Strategy
- Employee Journey Design
- Employee Value Proposition (EVP)
- Employer Brand
- Workforce Communications
- Total Rewards & Benefits Communications
- Engagement & Wellbeing Programs
- Recognition, Culture & Belonging
- HR Technology Adoption
- HR Transformation & Change Readiness
- Employee Listening & Segmentation
- People Analytics & Executive Dashboards
- Manager Enablement
- Strategic Partnerships
In their words
What colleagues say
“Andrea was the lead executive of our marketing and sales operations function for three years at Globalization Partners, during which time she 3x'd our lead flow and built a team of more than 50 people across 3 continents. Besides running our entire marketing function, she was one of my go-to people for pretty much anything that needs to be done. Andrea is capable of much more than just marketing; she's also capable of running an HR function or being the COO of a small company. Her project management skills are exceptional, and her team would walk over coals for her. Andrea is one of the top executives I've ever worked with.”
Nicole Sahin
Founder & CEO at G-P/Globalization Partners. G-P Gia co-founder.
“Andrea is an amazing executive and leader who brings together high level strategy and on the ground execution seamlessly. She is always ready to tackle the next challenge and has the experience and know how to build a plan, set the right goals and manage a cross-functional effort to get things done. Andrea brings collaboration and insight to leadership and is skilled in both building and scaling. Andrea would be a great addition and valuable asset to any team.”
Jay Harry
Chief Financial Officer at Enboarder
“Andrea is a very strong business leader and member of the Virgin Pulse Executive Team. She is respected throughout all layers of our company and her professionalism and credibility makes her a pleasure to work with. Andrea's ability to weed through the details and uncertainties to find the most valuable nuggets of content, enables her team to create marketing collateral that is highly effective. I respect Andrea most for her innate ability to bring harmony to chaos.”
Melissa Frieswick
Board Member
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